The "metaverse" isn't here yet, and when it arrives it will not be a single domain controlled by any one company. Facebook wanted to create that impression when it changed its name to Meta, but its rebranding coincided with major investments by Microsoft and Roblox.
All are angling to shape how virtual reality and digital identities will be used to organise more of our daily lives -- from work and health care to shopping, gaming, and other forms of entertainment.
