Get all your news in one place.
100's of premium titles.
One app.
Start reading
Digital Camera World
Digital Camera World
Kalum Carter

Who knew? Nikon's old-looking camera appeals to a new, young audience

Nikon Zf camera held in hands.

It's no surprise that Nikon's latest retro camera, the Nikon Zf, has been a big success.  However, what may come as a surprise is who it has been a success with: the younger audience. 

In an interview with PhileWeb (which honored the Zf along with the Nikon Z8 and a slew of Nikon lenses in its DGP Imaging Awards), Nikon's director and executive officer director of marketing headquarters, Tsuji Takuhide, gave an insight into Nikon's thoughts, plans, and observations with the Zf. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.