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The Conversation
The Conversation
Justine Poplin, Teaching Associate, Faculty of Education, Southern Cross University

Who is the new face of China’s Year of the Fire Horse? Draco Malfoy, of course

Draco Malfoy China The Conversation
Warner Bros, Canva, The Conversation, CC BY-NC

The Chinese Year of the Fire Horse has a new, unexpected mascot: Draco Malfoy.

Associating the Harry Potter antagonist with China’s Year of the Fire Horse might seem odd or whimsical. But it has much to teach us about the complexities of Chinese Mandarin wordplay, online participation and meme-making culture.

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