
Sam Branson chose to celebrate the launch of his debut album by offering fans the chance to win a seven-night stay in a luxury estate in Bali.
For any other aspiring pop star, it would be a potentially bankrupting opening gambit (his contemporary Ed Sheeran was, after all, sleeping on the Circle Line before he found musical fortune). But Branson was never likely to be your typical pop star. For a start, he is launching his career at 38.