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Entertainment

Josh Taylor explains it to Josephine Tovey

Who is MrBeast, why is he in Australia and what do I need to know about this YouTube phenomenon?

MrBeast Australia United States Willy Wonka Woolworths

MrBeast now has 288 million subscribers on YouTube. — MrBeast now has 288 million subscribers on YouTube and is in Australia after launching a brand of chocolate bars. Photograph: MRBeast

As someone who really just uses YouTube for at home yoga workouts, I have mostly missed the Mr Beast phenomenon. So who is he?

Jimmy Donaldson, better known as MrBeast, is the biggest YouTuber in the world, with over 288 million subscribers to his channel. The 26-year-old American from Wichita, Kansas is mostly known for videos consisting of huge stunts or challenges, or massive giveaways of cash or prizes.

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