You might not have heard of Khaby Lame, but he's one of the biggest names in social media right now - specifically, on TikTok. The Senegalese-Italian 22-year-old became the most-followed creator on the app in June, surpassing 18-year-old dancer Charli D'Amelio.
He's had a meteoric rise to fame, going from working in a factory at the start of the pandemic to starring in videos with Snoop Dogg and football star Zlatan Ibrahimovic. He's been the face of the BOSS X KHABY collection with fashion giant Hugo Boss which has included a doll in his likeness.
Lame - whose full first name is Khabane - is part of a new generation of stars who've found their success solely on TikTok. Much like the Vine creators before them, they're hugely popular with the younger generation.