Everton has signed a "club record" sponsorship deal with Stake.com ahead of the 2022/23 season.
The Blues declined an extension of their two-year Cazoo deal following talks late in 2021 as officials sought to find a more lucrative partnership. The Cazoo contract concludes at the end of this month.
Ahead of the Premier League season, the Stake.com brand will feature on the front of the men’s and women’s playing shirts as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the club’s digital platforms.
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What is Stake.com?
Founded in 2017, Stake.com is a 'cryptocurrency and casino' platform. Cryptocurrencies are digital currencies in which transactions are controlled by a decentralized system using cryptography, rather than by a centralized authority, such as a government or bank.
In recent years, cryptocurrencies have boomed. Bitcoin and ether are the best known, but there are thousands with different purposes and functions.
However, only Central African Republic and El Salvador actually accept cryptocurrency as legal tender. Stake Casino offers sports betting, jackpot slots, virtual sports and more.
Who is the owner of Stake.com?
Stake.com is operated by Medium Rare NV. Ed Craven and Bijan Tehrani, who established software development company Easygo, are said to have helped design Stake.com.
Who does Stake.com sponsor?
Stake currently sponsors Watford FC, as well as UFC in Latin America and Asia. Their deal with Watford started in 2021/22, with Stake becoming the club’s principal shirt sponsor as they returned to the Premier League.
The organisation has also worked with rapper and actor Drake and UFC champions Israel Adesanya and Jose Aldo, alongside footballer Sergio Aguero.
Why are Stake.com sponsoring Everton?
Akhil Sarin, Head of Acquisition for Stake.com said Everton's 'passionate and loyal fan base' will 'compliment' their growth.
He said: "We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio.
"It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the club’s history with Evertonians everywhere.”"
