McDonald's CEO Chris Kempczinski has become the centre of online attention after posting a video of himself tasting the fast-food chain's new Big Arch burger. The Instagram Reel, filmed in his minimally decorated office, drew widespread reaction due to his small bite, measured delivery, and reference to the burger as 'product.'
Social media users responded with mockery and commentary, turning the video into a viral talking point within days of its release in early February.
