Who is the whizz behind the latest “stop the boats” scheme which even Suella Braverman reportedly described as “frivolous”? It has emerged that the Home Office will pay TikTok influencers in countries like Albania, Iraq and Egypt to urge their followers not to come to the UK illegally. The idea originally came from Rishi Sunak’s social media guru Cass Horowitz, according to The Times.
The 33-year-old son of children’s author Anthony Horowitz, he has been touted as the brains behind “Brand Rishi” which went brilliantly for a while — remember those slick promo videos and the days of “Dishy Rishi”?
