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Salon
Salon
Lifestyle
Joy Saha

Who invented Flamin’ Hot Cheetos?

A former PepsiCo executive is suing Frito-Lay, claiming the company launched a “smear campaign” against him after they claimed he didn't invent Cheetos’ popular Flamin' Hot flavor.

Richard Montañez — who worked as a janitor before becoming vice president of multicultural marketing and sales — accused his former employer of making “false statements" and asserted that he would not let Frito-Lay take away his legacy.

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