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International Business Times UK
International Business Times UK
Clark Garret Alvarez

Who Inspired Taylor Swift's New VMA? MTV Reveals Mysterious 'External' Influence Behind New Award

Taylor Swift MTV Bruce Gillmer VMAs
Taylor Swift made history at the VMAs, but MTV still won’t say who first suggested her new Artist Director Honour (Credit: AFP News)

Taylor Swift has received the first-ever MTV VMA Artist Director Honors, but one unanswered question now hangs over the new award: where did the idea for it actually come from?

VMAs executive producer Bruce Gillmer revealed that the 'kernel' of the idea came from 'external', before refusing to elaborate further. His cryptic explanation has left the identity or nature of that outside influence undisclosed.

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