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Fortune
Fortune
Jane Thier

Who has time for a power lunch? The real business happens at 4 p.m. 'power hour.'

A bartender seves drinks to customers (Credit: Alex Fradkin for Fortune)

The sun is pouring in through the floor-to-ceiling windows when the bar begins to fill with bespoke suits on a Tuesday in August at Four Twenty Five. The new restaurant from Jean-Georges Vongerichten is on the first floor of a Midtown Manhattan skyscraper, beneath the offices of financial giant Citadel Securities. And the traders are thirsty.

This might sound like a familiar ritual: happy hour. But the trappings of that timeworn American workplace tradition—5-to-7 p.m. drink specials, plates of chicken wings, and an “everyone’s welcome” vibe—are nowhere to be found at Four Twenty Five. Here, the mostly male finance-industry crowd quaffs $25 olive-oil-washed martinis and munches on sea urchin crostini with yuzu and serrano chilies. There are no two-for-one drink deals or discounted bar snacks. Also: It’s only 4:15.

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