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Golf Monthly

Sport

Michael Weston

Who Are SSG? The PGA Tour’s New $3bn Investors

SSG PGA Tour the PGA Tour Tour FSG John Henry Arthur Blank John W Henry Steve Cohen Tom Werner

PGA TOUR Commissioner Jay Monahan and John Henry, Principal, Fenway Sports Group.

In January, the PGA Tour completed an historic investment deal with the Strategic Sports Group (SSG), which was said to be worth around $3 billion.

We’ve become used to seeing huge cash injections across a number of sports in recent times, but this isn’t one coming from Saudi Arabia’s Private Investment Fund that bankrolls LIV Golf – so who are SSG?

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