North Tyneside Council is set to draw up a masterplan to regenerate Whitley Bay town centre as soon as this summer.
According to council documents, the plans intend to upgrade the town centre's sustainable transport links and improve the "public realm". It is hoped the redevelopment will create new opportunities for investment and support existing businesses.
Whitley Bay councillor John O'Shea said: "I am really pleased the council is taking forward the regeneration of Whitley Bay to make it an even better shopping experience than it already is. Whitley Bay is unique in as much as it has a significant amount of independent shops.