Networking has long been associated with painful small talk and exchanging business cards. But, for many Americans, that’s largely been replaced with connecting with industry vets on LinkedIn or Tweeting out that you’re looking for a new job—and it’s just as effective.
Roughly one in four workers found out about jobs or searched for new roles through their professional connections last year. Almost 40% used social media sites like LinkedIn and Facebook, according to the 2022 Job Seeker Nation Report. In fact, workers are four times more likely to get a job at a company where they already had a connection, according to recent LinkedIn data shared with Fortune.
