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The Independent UK
The Independent UK
National
Via AP news wire

Whisky wooing young Chinese away from 'baijiu' as top distillers target a growing market

China Raymond Lee
Copyright 2023 The Associated Press. All rights reserved

A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” liquor used to toast festive occasions.

The more than $100 million distillery owned by Pernod Ricard at the UNESCO World Heritage site Mount Emei launched a pure-malt whisky, The Chuan, earlier this month.

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