Japanese whisky manufacturers are tackling a shortage of the drink while endeavoring to maintain its popularity.
Suntory Spirits Ltd. announced Wednesday that it will launch a canned highball made from its high-end Hakushu whisky at an affordable price in June, while Asahi Breweries Ltd. and Kirin Brewery Co. have increased their whisky production.
According to Suntory Spirits, the new product, a 350-milliliter can of Suntory Premium Highball Hakushu, will be put on the market nationwide in limited quantities on June 6. Its alcohol content is set at 9% so that the drink can also be enjoyed with ice. The suggested retail price without tax is 600 yen. The company plans to release a canned highball of its Yamazaki brand as well for the same price this autumn.
