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The Economic Times
The Economic Times
National
Team Global

While still in the NBA, Junior Bridgeman invested $150,000 in a small Milwaukee cable company; about five years later, its sale returned roughly $700,000

Most accounts of athlete wealth follow a familiar script: the signing bonus, the shoe deal, the oversized house. Bridgeman’s path looked different. Milwaukee Bucks owner Jim Fitzgerald asked his players whether they wanted to buy into a local cable television operation he had recently purchased, and Bucks forward Ulysses “Junior” Bridgeman said yes. According to ESPN’s reporting on Bridgeman’s rise, in 1978, three years into his NBA career, he committed to a $150,000 stake, paid over a few years rather than in a lump sum.

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