Product placement isn't quite as rife in videogames as it is in movies and TV, but there's still a long history of collaboration. Who can forget how Energizer used Alan Wake to let us know how quickly its batteries drained? Then there's League of Legends' long-running partnership with fashion company Louis Vuitton, which has spawned everything from ostentatious trophy carrying cases to in-game skins. Fortnite, meanwhile, has become a big playable billboard.
Car manufacturers, though, are the most prolific, with racing games showing off everything from the latest supercars to the humble Mini. French manufacturer Renault, then, has its cars featured in plenty of videogames already, but for its latest marketing push, to promote its Renault 5 E-Tech electric car, it's doing something a bit more novel.
