When European Commission President Ursula von der Leyen announced the conclusion of the India-EU Free Trade Agreement on January 27, 2026, she called it the "mother of all deals."
Nearly two decades in the making, the agreement, the largest trade deal ever concluded by either side, covering €120 billion in goods trade and €59.7 billion in services, was framed as the moment European companies would finally get serious about India's 1.45 billion consumers.
