“Which club has had the fewest sponsor logos adorn their shirts?” asks Bob Krag. “My guess is Arsenal, who have only had four (JVC, Dreamcast/Sega, O2 and Emirates). Even Barcelona, who eschewed shirt sponsorship for many years, have had more.”
Let’s start with a club who supplied Barcelona with the supernatural talents of Romário and Ronaldo in the 1990s. “PSV Eindhoven have had only three sponsors: Philips (from 1982, when shirt sponsorship was allowed in the Netherlands, to 2016), EnergieDirect (2016-2019) and Brainport Eindhoven (2019-),” writes Stephan Wijnen.