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Netflix's new true-crime docuseries Bad Influence: The Dark Side of Kidfluencing unveils the hidden manipulation behind one of the Internet's most successful child influencers. Piper Rockelle, a now 17-year-old social media personality, grew up on the internet, as she and her momager, Tiffany Smith, amassed millions of followers and millions of dollars through their viral content, which featured other dedicated kid collaborators known as Piper's Squad.