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Sport
Joe Donnohue

Where is ITV World Cup studio? Outrageous first look leaves BBC blushing

World Cup Gary Lineker
HOBOKEN, NJ - APRIL 29: The sun rises behind the skyline of midtown Manhattan and the Empire State Building in New York City on April 29, 2026, in Hoboken, New Jersey. (Photo by Gary Hershorn/Getty Images).

As the biggest tournament in football history gets underway, an outrageous first look at ITV’s breathtaking new studio might have left BBC bosses blushing.

For the duration of the tournament, ITV Sport will be broadcasting live from a spectacular, custom-built studio located in Brooklyn, New York.

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