It was dubbed Sunshine Saturday: 7 January, the hallowed date on which the UK travel industry geared up for what was expected to be the biggest day for bookings since before the Covid-19 pandemic.
And, in some quarters, it didn’t disappoint. EasyJet Holidays reported its strongest sales day since 2019; Responsible Travel saw a 21 per cent increase in bookings compared to pre-Covid figures. Spurred on by a grey, rainy January, travel restrictions being dropped for the foreseeable in the vast majority of countries across the globe, and pent-up demand after three years in which many Brits didn’t manage to secure a getaway, prospective holidaymakers booked in their droves.
