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WEKU
WEKU
Business
Ally Schweitzer

When your boss is an algorithm

A senior operations manager for Uber directs drivers at the Seattle-Tacoma International Airport. (Ted S. Warren/AP)

Two brothers who drive for Uber recently conducted an experiment. They opened their Uber apps while sitting in the same room, and tested which brother could earn more money to do the same work.

In a video published on The Rideshare Guy YouTube channel, the brothers recorded themselves looking for rides on the app. They found that Uber showed them nearly identical jobs, but offered to pay one of them a little better. The siblings could only guess why. Had Uber's algorithm somehow calculated their worth differently?

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