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The Guardian - UK
The Guardian - UK
Sport
Sean Ingle

When will Sir Jim Ratcliffe learn from his mistakes at Manchester United?

Sir Jim Ratcliffe at OId Trafford before Manchester United’s  Premier League match with Leicester City in November 2024
Sir Jim Ratcliffe increased the cost of Manchester United member tickets from £40 to £66 and scrapped the £25 child concession. Photograph: Plumb Images/Leicester City FC/Getty Images

Remember when Manchester United jacked up the cost of tickets for members from around £40 to £66 for the rest of the season? And, for good measure, scrapped the £25 concession for children and asked them to pay full price too? Of course you do. It was barely six weeks ago, on 27 November.

But, without fanfare or it being reported anywhere, that policy has been quietly dropped for Thursday’s match against Southampton at Old Trafford, along with the Ipswich game next month. Adult tickets are now £48. Under-16s are £25. And the further cost to Sir Jim Ratcliffe and Ineos’s reputation for competence? Incalculable.

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