Over the course of the past week, Baba Ramdev’s Patanjali Ayurved has been plastering leading English and Hindi newspapers with advertisements for ayurvedic medicines that purportedly cure diabetes, reduce cholesterol and provide “instant benefit” for medical conditions such as fatty liver and liver cirrhosis.
The list of newspapers that have published these advertisements include the Indian Express, Times of India and the Hindu. While Patanjali Ayurved has a history of pushing the boundaries of the law, as we all saw with the “Coronil” controversy, it is astonishing to see otherwise reputable newspapers publish advertisements that potentially violate multiple laws.
