In 2022, celebrity apologies are like Rita Ora: inescapable.
While sorry was once considered the hardest word, these days it is so frequently tapped into the iPhone notes app that half of Hollywood risks developing repetitive strain injury in their thumbs. The Inuits may have fifty words for snow, but English-speaking celebrities must make do with just one to cover the full gamut, from Demi Lovato apologising for shaming a frozen yogurt shop (the singer claimed that stocking sugar-free cookies encouraged eating disorders) to Blue’s Lee Ryan retracting his suggestion that 9/11 had been “blown out of all proportion” (as PR disasters go, “Who gives a f**k about New York when elephants are being killed?” is hard to beat.)
