Even as Bollywood stars have gone on the backfoot for being seen endorsing tobacco products, Sachin Tendulkar, arguably one of the highest-profile celebrities in the country, has steadfastly avoided falling to the temptation of easy money.
Never once in his 32-year public life, including 24 years of playing career, did he associate himself with a product that could cause health hazards. On more than one occasion, he was offered lucrative deals by such firms. But Tendulkar stood firm on his stand.
