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Euronews

‘When people buy an EV, they rarely go back’: Hyundai CEO on designing for Europe

Hyundai is probably one of South Korea’s most globally recognisable brands, with only the likes of Samsung and LG also vying for the title. 

The Hyundai Motor Group, which owns Kia and Genesis, first arrived in Europe in the late 1970s. However, it was only in 1997 that they opened their first production site outside of South Korea, in Turkey. 

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