Zerodha founder and CEO Nithin Kamath on Thursday recalled the discount broker's first appearance in the press 15 years ago, saying the article helped lift account openings from a few hundred a month to nearly 500 and made him believe he had found an early growth hack.
In a post on X, Kamath said the company first appeared in the press on September 5, 15 years ago. The story came at a time when Zerodha was still in its early sales-led phase, and Kamath was speaking to clients under the pseudonym "Sachin".
