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The Conversation
The Conversation
Politics
Susan Grantham, Lecturer in communication, Griffith University

When it comes to political advertising, is AI ever OK?

The Conversation, Tiktok,Dan Breckwoldt/Shutterstock

The Liberal National Party Queensland (LNP) has recently taken a bold step in its political strategy by employing artificial intelligence (AI) to shape public perception of the current premier, Steven Miles. This move has not only highlighted the innovative potential of AI in political campaigning but also sparked significant debate about its ethical implications.

Globally, the use of AI in political campaigns is on the rise. In recent elections worldwide, AI has been harnessed to analyse voter behaviour, craft targeted messages, and even generate persuasive content.

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