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TV Tech

Phil Kurz

When it Comes to AI, Are We Putting the Cart Before the Horse?

Pew Pew Research

FMC.

With the beginning of the 2024 campaign season and elections just around the corner, video watermarking expert Verance announced in November a collaborative watermarking initiative it’s spearheading along with the help of TV and digital news organizations as well as CE manufacturers to combat deepfakes.

The idea is to give viewers a way to tell if the media they are consuming has been tampered with or modified during distribution.

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