Social media and dentists have reacted with disgust and concern after a shopper spotted toothpaste going on sale for £10 in a supermarket. The 75ml tube of Colgate Max White Ultra Foam Whitening Toothpaste was on shelf in a Tesco store in Sheldon, Birmingham, and triggered a strong reaction on social media.
Many shocked shoppers shared their frustration, with MaddisonFox_ joking on Twitter that it would be "cheaper long term to have all my teeth ripped out and fitted with fake Turkey teeth". Meanwhile, Lorrainemking added: "For £10, this better whiten everyone's teeth on my street."
Another user, _WhitWoo_ fumed: "I thought this was fake it actually £10 on the Tesco website too WHEN IS THE RIOT?!" With the cost of living soaring and wages stagnating, the standard of living in the UK has dipped at its sharpest rate since post-World War Two rationing.
