The 2021 John Lewis Christmas advert
(Picture: John Lewis/PA Wire)Christmas doesn’t begin until John Lewis reveals its advert for the festive season.
Last year’s advert, which featured Together In Electric Dreams by Lola Young last year, has become a staple of the Christmas calendar.
With so many other enduring commercials produced over the years, John Lewis has solidified its position as the king of Christmas advertising, placing increased pressure on the department store to produce more daring and effective commercials each holiday season.
Here’s what you need to know about John Lewis’s next Christmas advert and a look back at its previous gems.
When will the John Lewis release its Christmas advert for 2022?
There isn’t a confirmed date for the John Lewis Christmas advert but, since 2014, it has been released in early November every year, typically between November 7 and 15.
As we’ve entered the second week of November, it’s likely we could be seeing the John Lewis ad on TV sometime this week.
Past Christmas ads
Last year’s advert, titled Unexpected Guest, paid homage to E.T. the Extra-Terrestial and starred an alien called Skye experiencing her first Christmas.
It’s not the first time John Lewis has offered a heart-warming offering that has left many of us feeling emotional.
In 2016, we met a bouncing dog called Buster, which prompted one proud boxer owner to capture her own pet’s hilarious reaction to the commercial.
The advert tells the story of a young girl called Bridget, who is given a trampoline for Christmas. A group of animals began bouncing on a trampoline the night before Christmas. Before finally getting to experience his love of bouncing for himself, Buster, Bridget's dog, avidly observes the garden creatures testing out her new gift.
A year after Buster appeared on our screens, we were introduced to a young boy and his imaginary monster (Moz) under the bed, which became a firm favourite among fans.
Set to a cover version of the Beatles’ Golden Slumbers, recorded by British band Elbow, the two-minute advert tells the story of a young boy called Joe who is kept awake by a seven-foot imaginary monster who lives under his bed.
The two become friends but Joe starts to become tired and has trouble staying awake throughout the day. Joe gets a nightlight for Christmas, which helps him sleep, but it also causes Moz to vanish.
However, when the advertisement comes to an end, Joe switches the light back off and hears Moz's recognisable rumblings, reminding himself that he may call his friend back whenever he thinks of him.
In late 2010, thanks to her rendition of Elton John’s Your Song, Ellie Goulding became one of the most-talked-about artists.
In this advertisement, parents sneak rocking horses into the house, a mother hides presents in the attic, and family members try to wrap candelabra and teapots. The 60-second video, which has a touch fewer than a million views on YouTube, promotes giving gifts rather than receiving them, saying that it is "for people who care about showing they care”.
