It's tempting, in the world of tech journalism, to say that Apple follows the same formula every year when it comes to its iPhone launch. It has a Special Event event in early September each year, then puts in a pre-order date a few days later, before the phones' go on-sale a week after that.
However, Apple has already thrown one screwball this year – after months of insiders predicting that its event would happen on 10 September, it's announced that the showcase is instead planned for next Monday, 9 September.
