Racegoers can bet on a Ladies Day full of entertainment this summer following news of a new sponsor deal for Newcastle Racecourse which will be introducing the likes of dining pods and pop-up bars to the action.
Gainford Group, the family company whose portfolio includes bar-restaurants and hotels across Newcastle, is to be the main sponsor on the day and will be helping the hugely popular event go with a swing on July 23, with new additions as well as the official after party - a hit on previous years - at its Quayside venue Aveika. A free shuttle bus will ferry racegoers there at the end of the day and entry will be free.
Ladies Day, like June's Plate Day, is a highlight of both the sporting and social calendar at High Gosforth Park and alway sees crowds dressed to the nines to enjoy the occasion. There is a range of ticket options available to pick from and now there is also a Gainford Pods in the Park Package to tempt people.
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This, hosted with Sim’s Kitchen in Gateshead, will include gourmet food platters inside a luxury dining pod in a fenced-off VIP area within the centre of the racecourse. Also included will be bar facilities, outdoor seating and live entertainment.
Imran Khaliq, director of Gainford Group - whose businesses, besides the likes of city favourites Livello, The Hudson, The Vermont and The County, also include care homes - said the company is excited to be taking its involvement with Newcastle Racecourse a step further with the sponsorship deal. "Over the past seven years, we’ve built a long-standing-relationship and been part of the growth and success of the key events at the racecourse, with our venues becoming the go-to after parties," he said.
"We’ve now taken the opportunity to become the main sponsor which will give the guests at the racecourse a chance to experience some of our pop-up venues dotted around the course, along with hosting the official after-party at Aveika." He said the group looks forward to working with the racecourse "at all key events" in the future too.
What do you love about Ladies Day in Newcastle? Let us know in the comments below
Paul Elliott, Newcastle Racecourse executive director, said it is "delighted" about the partnership and sponsorship of Ladies Day which he said is one of its most popular fixtures of the year. He added: "I believe that the brand is the perfect partner for the event and we plan to showcase all of Gainford Group’s venues to our audience."
For more information about Ladies Day and to book tickets and packages see here.
