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It’s that time of year again – just yesterday Amazon finally announced that Prime Day is returning from 23 to 26 June, with hundreds of thousands of deals exclusively for Prime members across all categories. The sale extravaganza is one to bookmark in your diaries if you’re thinking of making a big purchase, with four days of discount across tech, beauty, toys and more.
While the exact details of what products will be discounted haven’t been revealed just yet, previous Prime Day events have delivered some of the year's strongest savings on big brand names, including Shark, Ninja, Oura and Sony. So if you’ve been planning to upgrade your old TV or treat yourself to a new electric toothbrush, now’s the time.
It goes without saying that the sale event is reserved exclusively for Prime subscribers, so if you're not already signed up, now’s the time to sign up and make sure you don’t miss the biggest bargains. If you’re not already signed up to Amazon Prime, a 30-day free trial should be enough to get you through the sale and unlock all the usual perks along the way. That includes access to the discounts, next day delivery, and Prime Video, and you can cancel at any point if you don’t want it to roll on.
With years of experience as a shopping expert, I’ll be keeping an eye on all of the best deals as they pop up, sifting through deals to separate the duds from the real bargains, and sharing details on the best deals to snap up.
When is Amazon Prime Day 2026?
Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, starting at 12:01am on Tuesday 23 June, making it one of the earliest slots of the sale event so far. While the retailer hasn’t released the full list of discounts yet, it has promised a schedule of daily themed offers for Prime members, including short-lived deals on new product launches, top 100 picks and “epic Prime deals” spread across the event. Based on previous years, I’m expecting some of the steepest discounts to be across luxury beauty, home appliances and tech.
What is Amazon Prime Day?
Prime Day is Amazon’s exclusive shopping event for Prime members, with an offer of limited time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one off thank you to subscribers, but proved so popular that it now runs three times a year, returning in summer and again in October (often marking the unofficial start of Christmas shopping season) and March as Prime Big Deal Days.
The best Amazon deals you can shop right now
De'Longhi la specialista arte barista bean to cup espresso machine
Slashed by a huge 30 per cent, the De'Longhi la specialista arte barista bean to cup espresso machine delivers coffee shop grade coffee from the comfort of your own home. With eight grind settings, the machine can manage several types of coffee beans, and uses a thermoblock technology to ensure the ideal temperature for coffee brewing, to bring out the full flavour of your chosen beans.
Was: £529.99
Buy now £370.00, Amazon.co.uk
Spanx shapewear higher power high-waisted shaping pants
Spanx are an essential in any summer wardrobe, and I find they sit sneakily well under short tea dresses and wedding guest gowns. The high-waisted pants come in four colourways, but the café au lait shade has the highest discount – a huge 47 per cent. Soft and lightweight, these shapewear shorts offer level four shaping with no visible underwear lines.
Was: £35
Buy now £18.50, Amazon.co.uk
Shark facialpro glow
Over the last few months, the Shark facialpro blow has been busy catching the attention of skincare aficionados, and it’s easy to see why. Designed to be a weekly at home hydrafacial device, it combines exfoliation and deep hydration with contrast therapy to help leave skin looking fresher and gorgeously glowy. There’s a chance the discount could drop further over Prime Day, but even at 10 per cent off, it’s still a tempting deal on a very popular beauty gadget.
Was: £299.99
Buy now £269.00, Amazon.co.uk
Medicube salmon DNA PDRN pink collagen jelly gel masks
Medicube’s products have a habit of flying off the shelves, and are rumoured to be loved by Hailey Bieber and Meghan Markle, so when I spotted the Korean beauty brand’s PDRN pink collagen jelly masks with a huge 41 per cent off, I couldn’t wait to stock up. Dermatologically tested and formulated with Salmon DNA PDRN and low molecular collagen, the masks are created to leave skin feeling smooth and looking radiant.
Buy now £9.75, Amazon.co.uk
Ninja max dual zone digital air fryer
Air fryers may feel as though they’ve had their moment in the spotlight a while back, but they’re still very much the star of the kitchen, and Ninja continues to lead the pack. This is the model I use at home, and the dual drawers are a real win, making it easy to cook a full meal at once or keep meat and veggie options separate. With 23 per cent off, it’s a deal worth snapping up before it disappears.
Was: £229.99
Buy now £179.00, Amazon.co.uk
Ordo sonic+ electric toothbrush
Ordo’s sonic+ toothbrush always looks good in the bathroom (with shades of violet, green, charcoal and rose gold), and it’s currently seeing its biggest discount on the purple version. It includes a two minute timer to guide brushing time, along with three speed settings for a more personalised clean. I find that it’s also a handy travel companion thanks to its long lasting battery. Right now, it’s reduced by a sizeable 42 per cent ahead of Prime Day.
Was: £59.99
Buy now £35.00, Amazon.co.uk
