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Guitar World
Guitar World
Entertainment
Janelle Borg

“When I started this business, I had two kinds of people: those who believed in it and those laughing at me”: Who is buying $15 million guitars? One of the world’s leading dealers lifts the veil on the collectible guitar market

Matthieu Lucas of Matt's Guitar Shop.

At just 32, Matthieu Lucas has managed to build something extraordinary.

The entrepreneur, guitarist, and music enthusiast has painstakingly chipped away at building the emporium that is Matt’s Guitar Shop from the ground up, attracting A-list clients from all four corners of the globe.

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