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International Business Times
International Business Times
Adam Bent

When Giants of Light Meet Sand and Skyline: DUNDU Amid the UAE's Rise as a Global Events Powerhouse

The United Arab Emirates has become a stage for international production, where festival directors, cultural institutions, and commercial event teams compete to create memorable live moments. The region's event management industry is on the cusp of explosive growth, projected to surge from USD 13.98 billion in 2025 to an impressive USD 25.13 billion by 2030. Amid this bustling market, DUNDU has emerged as a specialist studio that builds giant illuminated puppets and composes live musical puppetry to add wonder and warmth to events.

Fueling this boom is a wave of innovation and global appeal. Events across the Emirates are increasingly powered by cutting-edge technologies like AI, facial recognition, drone cinematography, and real-time translation, creating seamless and futuristic experiences. The rise of hybrid and "phygital" formats, where physical and digital worlds converge, has positioned the UAE at the forefront of immersive engagement.

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