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The Independent UK
The Independent UK
Ted Thornhill

When ‘full’ is a dirty word: Why luxury hotels never want their rooms sold out

The Independent spoke to industry insiders who revealed why guests needn’t feel they’ve booked a dud if their hotel isn’t busy - (moofushi - stock.adobe.com)

Most industries panic when sales are low, but not luxury hotels — they thrive when they're half empty, according to hospitality experts.

They suggest that while it sounds counter-intuitive, when there are no lines at the concierge desk, the pool is serene and the restaurant is tranquil, it's not a failure — and the guest needn't feel they've booked a dud — it's the entire point.

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