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Motorsport
Motorsport

When Ferrari turned the Turin 2006 Winter Olympics into a surprise F1 show

The 2026 Olympic Winter Games are upon us with Italy taking the reins this year. Both Kimi Antonelli and Stefano Domenicali have been involved in the ceremony, carrying the Olympic torch across Palmanova and the Dolomites, but Formula 1 was also heavily involved in the 2006 games.

The Turin Winter Olympic Games saw a ceremony selling the idea of design, industry and speed to not only 35,000 people in the stands but also to an estimated two billion viewers globally via 32 cameras. Part of how they achieved this was by driving a Ferrari F1 car across the stadium.

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