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Edinburgh Live
Edinburgh Live
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David McLean

When Edinburgh discovered movie icon ET supports Hibs - much to Hearts fans' fury

Hibs have no shortage of well-known faces among their fanbase. The Proclaimers, Irvine Welsh, Grant Stott, the Murray brothers, and Dougray Scott are all dyed-in-the-wool supporters of the club. Even Russell Brand once declared a soft spot for the Easter Road side.

But there's one A-list Cabbage supporter whose celeb status is truly out of this world. You know him as ET, the Extra-Terrestrial.

Back in 1999, the diminutive alien beamed down to the UK as the face of a new television advertising campaign by British Telecom (BT).

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Exploiting the similarity in their acronyms, and the fact that ET has long been known as an aficionado of telecommunications tech, BT's ads featured the line: "BT has ET; the extra technology to stay in touch", and proved enormously popular with the public.

And it was in one of those TV ads, created for the Scottish market to advertise BT Together, a commercial offer for cheap evening and weekend calls, that it was revealed ET is a fan of Hibernian Football Club.

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In the advert, which aired in November 1999, a family of Hearts supporters are sitting at home watching the Edinburgh derby live on the sofa with ET - the lone Hibs supporter. When Hibs' Trinidadian playmaker Russell Latapy slots a penalty past Hearts goalie Gilles Rousset and into the net, a jubilant ET celebrates by running in circles at high speed around the sofa with his arms flailing about and his Hibs jersey over his head.

The footage of the Edinburgh derby that was used in the advert was real and showed the opening goal from a 1-1 draw between Hibs and Hearts at Easter Road in August '99.

The unforgettable advert was a huge hit at the time, particularly among those of a Hibs persuasion - but it did cause a bit of controversy.

One Hearts' supporters club were furious by the ad. They claimed, rather incredibly, that ET's love of Hibs implied that Hearts fans were an inferior species, and even called for a boycott of BT services.

The Herald reported that the Jambos' complaint even made it to the UK's Race Relations Board in London, with BT accused of contravening the Race Relations Act.

BT argued that they had made sure that all logos and club badges were absent in their advert and therefore were generic and that they had no intention of offending supporters of Hearts. Not surprisingly, the complaint was quickly dismissed.

ET continued as the official mascot of BT until 2001.

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