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Evening Standard
Evening Standard
Lifestyle
Lola Christina Alao

When does The Apprentice 2024 start? How to watch season 18

The Apprentice will soon be back for an 18th season, in which candidates will battle it out to win Lord Sugar’s £250,000 business investment.

This series will kick off with a trip to the Scottish Highlands, where the men’s and women’s teams will compete to put on away days for corporate clients. Other tasks will range from working on virtual escape rooms to creating children’s cereals. And we'll see the return of the popular TV shopping task.

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