Four years ago the Frye family — seventh generation farmers in Westmoreland County — became increasingly anxious about the future.
Fueling their worries were the prices that Pennsylvania's dairy farmers were getting for their milk, which were on their way to a seven-year low by May 2020, according to the U.S. Department of Agriculture. Some farmers chose to dump milk rather than sell it at a loss, bankruptcies ticked up.
The Fryes' Pleasant Lane Farms in Unity Township had reached a turning point, said Jason Frye, 48, who with brothers Todd and Chad are involved in the operation along with parents Ralph and Ann Frye and business partner Craig Deuel.
