I’ve been covering artificial intelligence, or at least topics that touch upon it, for most of my technology journalism career, and long before generative AI was something the public could just access with relative ease. But like it or lump it, AI is very much the buzz of the moment in and beyond the technology world. So it was surprising that at WWDC 2025, Apple kind of played down the subject.
Sure, Apple Intelligence was present and would appear to be more integrated into Cupertino’s various software platforms than it was previously. But many of these features appear to augment existing tools rather than create all-new ones; AI can figure out the regular routes you take in the iOS 26 Maps app, for example.
