He was one of the country's first YouTube stars in an era when 'going viral' generally meant you'd soon be on a course of antibiotics.
Back in 2007, if you were Scottish and had an internet connection there was absolutely no escape from the happy hardcore rap that was NEDS Kru ft. The Wee Man.
Lampooning the so-called 'ned' culture prevalent in Glasgow in the 2000s, the song Here You (That'll Be Right) quickly became an online phenomenon in Scotland that would rack up more than 4.6 million views on YouTube.