Corporate blunders are part of the fabric of social media marketing for brands. Eventually, they all fall into that trap. What starts as a desire for brands to be too relatable, and personify themselves to tweet just like you, always ends up with them having the most bizarre Freudian slips. The latest one was when Mark Zuckerberg’s messaging app WhatsApp suggested that they’ve been enjoying certain texts by saying “we see you.”
Zuckerberg has already had his fair share of controversies: first, through an accusation that he is ending fact-checking to favor the current administration, and second, that he’s helping Donald Trump come up with lies about how many jobs his company is creating in the next couple of years. So the last thing one of his companies needs is a flub online — especially on X, which is famous for its brutal user base.
