Finding the right chat quickly for dedicated WhatsApp users can be a pain. Meta, the owner of the popular chat app, announced a new chat filter feature that's designed to make getting to specific messages much quicker and more streamlined.
"Opening WhatsApp and finding the right conversation should feel quick, seamless, and simple," the company said in a blog post. While the company didn't explicitly state that the process is not quick in its current incarnation, that's certainly the implication.
