A recent study conducted by Italian management software firm Zucchetti and Fecomércio Santa Catarina in Brazil sheds light on the prevalent use of WhatsApp among small and micro businesses in Brazil. The research, based on responses from 323 retailers across the country, revealed that WhatsApp is the primary communication tool for 82% of these businesses, surpassing social media platforms and other technological tools.
When it comes to customer communications, WhatsApp is the preferred choice for 96% of the businesses surveyed, followed by telephone at 76%. Despite the heavy reliance on digital communication channels, physical stores remain the primary sales channel, accounting for 82% of actual sales, with social media coming in second at 57%.
